In an effort to update my personal branding a different, more fun approach to the design was chosen to better reflect the kind of work I do.

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The yellow colour was chosen for it's bright, striking application alongside the black of the logo. Yellow also represents new life and fun.

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It took many months of work to achieve the result. Often I needed weeks between iterations to allow the designs to settle so I could return to it with fresh eyes.

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The two-word brand, as taught by notable brand designer Chris Do, is an expression of who I am as a designer. I adopted 'trichromatic misfit' as I believe my eye for colour to be special and I rarely fit in wherever I position myself.